Direct Mail
Direct Mail is the advertising medium that gets a bad rap as evidenced by its more commonly known name Junk Mail. I asked my letter carrier if they disliked all the “junk mail” they had to carry, and the answer was “not at all… job security”. When I create direct mail campaigns, I don’t settle for the accepted 2% response rate. My job security comes when we exceed expectations with higher-than-average response rates to our direct mail campaigns.
![Cadence Postcard Thomas Welch Design](https://tcwelch.com/wp-content/uploads/2018/10/cadence-DM.png)
Postcard Campaign
Client: The ConAm Group
Year: 2019
Dimensions: 11″ x 6″
Pieces: 2
Role: Art Direction, Design, Production
![Pacific Plus Mailer Thomas Welch Creative](https://tcwelch.com/wp-content/uploads/2014/03/PurlWeb1.jpg)
Self-Mailer
Client: Pacific Plus
Year: 2007
Dimensions: 7″ x 5.5″
Pieces: 1
Role: Art Direction, Design, Production
![Postcard Campaign Thomas Welch Creative](https://tcwelch.com/wp-content/uploads/2014/03/CBPCardsa.jpg)
Recruitment Campaign
Client: Coldwell Banker
Year: 2006
Dimensions: 9″ x 6″
Pieces: 10
Role: Art Direction, Design, Production
![Pro Series Coffee Mailer Thomas Welch Creative](https://tcwelch.com/wp-content/uploads/2014/03/coffeeDM1.jpg)
ProSeries Evaluation Invitation
Client: Intuit
Year: 2002
Dimensions: 5.5″ x 8″ (folded)
Pieces: 3
Role: Art Direction, Design, Production
![Pro Series Evaluation Thomas Welch Creative Services](https://tcwelch.com/wp-content/uploads/2014/03/psevalfamily.jpg)
ProSeries Software Evaluation Self-Mailer
Client: Intuit
Year: 2002
Dimensions: 7.5″ x 10.5″ (folded)
Pieces: 5
Role: Art Direction, Design, Production
![Lacerte Lacerte](https://tcwelch.com/wp-content/uploads/2014/03/LacerteKit.jpg)
Lacerte Software Evaluation Mailer
Client: Intuit
Year: 2003
Dimensions: 9″ x 9″ (folded)
Pieces: 6
Role: Art Direction, Design, Production