Branding
Developing a simple logo or complete brand identity when done right can make all the difference in the public perception and success of a product or service. Identifying brand attributes and distilling them into an attractive trademark is what I do. Brand attributes, USP, semiotics, naming, typography, design, style guides, and signage are all part of my expertise.
![lowden518](https://tcwelch.com/wp-content/uploads/2024/01/lowden518.jpg)
Lowden Lane Apartments
Redding, CA
Client: reDESIGN
Year 2022
Role: Art Direction, Design, Production
![riverwalk518](https://tcwelch.com/wp-content/uploads/2024/01/riverwalk518.jpg)
River Walk Terrace Apartments
Paso Robles, CA
Client: reDESIGN
Year 2023
Role: Art Direction, Design, Production
![Ellery at Lake Sherwood logo Ellery logo](https://tcwelch.com/wp-content/uploads/2019/06/ellery-final-01-1-e1561438901209.png)
Ellery at Lake Sherwood Apartments
Orlando, FL
Client: The ConAm Group
Year 2019
Role: Art Direction, Design, Production
![altitude_logo logo](https://tcwelch.com/wp-content/uploads/2018/09/altitude_logo.png)
![Altitude Apartments Sign Thomas Welch Art Director](https://tcwelch.com/wp-content/uploads/2024/02/altitude_sign.jpg)
Altitude Luxury Apartments
Phoenix, AZ
Logo and Monument Sign
Client: The ConAm Group
Year 2017
Role: Art Direction, Design, Production
![haven_logo Haven logo](https://tcwelch.com/wp-content/uploads/2018/09/haven_logo.png)
![Haven Monument Sign Thomas Welch Design](https://tcwelch.com/wp-content/uploads/2024/02/haven_monument.jpg)
Haven Apartments
Hillsboro, OR
Logo and Monument Sign
Client: The ConAm Group
Year 2017
Role: Art Direction, Design, Production
![grand1501x518](https://tcwelch.com/wp-content/uploads/2024/01/grand1501x518.jpg)
Grand 1501 Apartments
College Station, TX
Client: The Con Am Group
Year 2019
Role: Art Direction, Design, Production
![sunrise518](https://tcwelch.com/wp-content/uploads/2024/01/sunrise518.jpg)
Sunrise Villas Apartments
Paso Robles, CA
Client: reDESIGN
Year 2023
Role: Art Direction, Design, Production
![knsl_logo](https://tcwelch.com/wp-content/uploads/2016/04/knsl_tcwelchdotcom.png)
KNSJ Radio
San Diego, CA
Client: KNSJ FM
Year 2008
Role: Art Direction, Design, Production
![Age Well Logo Thomas Charles Welch](https://tcwelch.com/wp-content/uploads/2018/09/agewell_logo.png)
Age Well Pet Center
La Mesa, CA
Client: Kristi Freeman, DVM
Year 2015
Role: Art Direction, Design, Production
![Taxcient Taxcient](https://tcwelch.com/wp-content/uploads/2014/03/taxcient.jpg)
Taxcient (Sales and Use Tax Software)
San Diego, CA
Client: vAudit
Year 2003
Role: Naming, Art Direction, Design, Production