by Tom Welch | Feb 26, 2024
Wraps A few years ago, my client requested a wrap for the parcel locker system at one of their multifamily properties. I was new to parcel locker wraps but not new to environmental and super graphics. The first projects were fun to do, came naturally to me,...
by Tom Welch | Feb 26, 2024
Web Web design is where it’s at today and it’s all about the user. If your design is good, the user may stick around a little longer. User-centered design is the best approach. My goal is always to delight users and deliver results with clean, easy-to-use...
by Tom Welch | Feb 26, 2024
Television TV is lots of fun for me to work in. From the concept and story boarding through to broadcast,I love that creative process. Scouting locations, casting, wardrobe, makeup, the shoot, post-production, editing. Every detail considered, nothing...
by Tom Welch | Feb 26, 2024
Print Good print advertising stands out when creators take the extra step, push a little harder, and really understand how print works. I started my career as an award-winning print production artist. That foundation gives me the understanding and drive to...
by Tom Welch | Feb 26, 2024
Outdoor Outdoor is by far the advertising medium that is my favorite to work in. Outdoor also knownas Out-Of-Home (OOH) advertising is demanding. Communicating a message in one to two seconds, at 70 miles per hour in the rain, using six words or less is no...
by Tom Welch | Feb 26, 2024
Direct Mail Direct Mail is the advertising medium that gets a bad rap as evidenced by its more commonly known name Junk Mail. I asked my letter carrier if they disliked all the “junk mail” they had to carry, and the answer was “not at all… job security”. When...
by Tom Welch | Feb 26, 2024
Digital Digital media is the fun medium that is kind of like tiny billboards. When you read my Outdoor section you know how passionate I am about billboards. Tiny billboards for web, social, and email. The very same principles apply… readability is king,...
by Tom Welch | Feb 26, 2024
Collateral Collateral is the great print medium that allows for more creativity than other print mediums. The opportunity to fold, cut, and emboss, adds the tactile element of creativity that makes for a memorable user experience. Delivering information in a...
by Tom Welch | Feb 26, 2024
Branding Developing a simple logo or complete brand identity when done right can make all the difference in the public perception and success of a product or service. Identifying brand attributes and distilling them into an attractive trademark is what I do....
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